Mark Hempstead is also an award-winning photographer whose work has graced the covers and pages of magazines, newspapers and newsletters in both print and digital formats.
“I find people to be a compelling subject for the camera. And the more passionate they are about niche interests, the more fascinating they become.”
Email publications are a quick and inexpensive way of reaching core customers. This bi-weekly newsletter The Food Life, by area epicurean and critic Susie Davidson Powell, includes news, restaurant reviews and recipes. Designed and edited by Mark Hempstead.
Periodic email blasts give subscribers additional information, and remind them of their membership benefits. They are an excellent means of keeping customers engaged. This digital update went out during the NXIVM trial in Brookyln, recapping each week’s courtroom occurrences.
Mark Hempstead conceived, executed and oversaw the installation of the 100-foot mural in the main entry hall to the new Hearst Media Center in Albany, NY. The mural follows the history of the famed organization, moving from the sepia tones of founder William Randoph Hearst’s era into the vivid colors of the modern media landscape.
Mark Hempstead has designed, written and edited countless periodical publications on subjects ranging from travel to automotive, and from healthcare to home improvements.
This home improvement section was published in advance of the annual Home Show, driving public interest in and attendance at the event.
Brochures, pamphlets and presentation materials are important to an organization, both for internal and outside use, either print or digital. They are often the first contact potential customers have, and create a lasting impression of the business they represent.
Whether its general news or special interest information such as automotive, healthcare or home improvement, design can make it more appealing. This is a year-in-review from the Times Union’s Automotive section, compiled, written and laid out by Mark Hempstead.
It’s one thing to create a great product. It’s another to make sure those it’s intended for are aware of it. Marketing has never been more important, nor multi-faceted. This multi-platform campaign consisted of print, digital and social media components, and expanded downloads of the Times Union’s NXIVM podcasts from 400 a week to more than 5,000.
Businesses don’t exist in a vacuum; they are an integral part of their community. In this highly saturated media landscape, reminding the public of that fact is more important than ever. This print piece was from a sponsorship tie-in that not only increased awareness of the sponsors charitable presence, but promoted one of the businesses assets.
Partnerships with other organizations and events can reap rewards greater than the sum of the parts. Specialized events themselves also offer an opportunity for the business to interface with niche elements of the public. This special Times Union section — designed by Mark Hempstead — promoting Proctor’s Wine Festival leveraged both organizations’ strengths.
It’s critical to defend one’s position in the market. With the news industry under fire in recent years, the Times Union understood that reminding the public of its mission was of existential importance. This promotional campaign selected specific high-profile issues to highlight the importance of journalism in general. Design and copywriting by Mark Hempstead.
Mark Hempstead’s award-winning illustrations have graced national and regional magazines, advertisements and local publications. This one for a travel periodical illustrated new passport rules for crossing the US-Canadian border.
Whether editorial or marketing, public service or promotional, print or digital, design should be fun, free and engaging. At the end of the day, it’s the connection it makes with the reader that determines its ultimate effectiveness.
